Privacy Policy pursuant to Article 13 of Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data, on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation)
In accordance with the EU General Data Protection Regulation (Regulation 2016/679 of the European Parliament and of the Council), we inform you of the following:
1. Name and contact details of the controller responsible for processing and the company data protection officer
These privacy notices apply to data processing carried out by:
Data Controller: Berghotel Alpenrast
Email: info@alpenrast.com
Telephone: +39 0474 672523
2. Collection and storage of personal data as well as the nature and purpose of their use
a) When visiting our website www.alpenrast.com
When you access our website www.alpenrast.com, information is automatically sent by the browser used on your device to the server of our website. This information is temporarily stored in a so-called log file. The following information is collected without any action on your part and stored until automatic deletion:
The above-mentioned data are processed by us for the following purposes:
The legal basis for data processing is Article 6(1)(f) GDPR. Our legitimate interest follows from the purposes for data collection listed above. Under no circumstances do we use the collected data for the purpose of drawing conclusions about your person.
In addition, we use cookies and analytics services when you visit our website. Further explanations can be found under sections 4 and 5 of this privacy policy.
3. Disclosure of data
Your personal data will not be transferred to third parties for purposes other than those listed below.
We only disclose your personal data to third parties if:
4. Cookies
We use cookies on our website. These are small files automatically created by your browser and stored on your device (laptop, tablet, smartphone, etc.) when you visit our site.
Cookies do not cause any damage to your device and do not contain viruses, Trojans, or other malware.
Information is stored in the cookie that results in connection with the specific device used. However, this does not mean that we gain direct knowledge of your identity.
The use of cookies serves, on the one hand, to make the use of our offer more pleasant for you. For example, we use so-called session cookies to recognize that you have already visited individual pages of our website. These are automatically deleted after leaving our site.
In addition, we also use temporary cookies to optimize user-friendliness, which are stored on your device for a defined period of time. If you visit our site again to use our services, it is automatically recognized that you have already visited us and which entries and settings you have made, so that you do not have to enter them again.
On the other hand, we use cookies to statistically record the use of our website and evaluate it for the purpose of optimizing our offer for you (see section 5). These cookies enable us to automatically recognize that you have already visited us when you return to our site. These cookies are automatically deleted after a defined period.
The data processed by cookies are required for the purposes mentioned to safeguard our legitimate interests and those of third parties pursuant to Article 6(1)(f) GDPR.
Most browsers automatically accept cookies. However, you can configure your browser so that no cookies are stored on your computer or so that a notice always appears before a new cookie is created. However, completely disabling cookies may mean that you cannot use all functions of our website.
5. Analysis tools
a) Tracking tools
The tracking measures listed below and used by us are carried out on the basis of Article 6(1)(f) GDPR.
With the tracking measures used, we want to ensure a needs-based design and the continuous optimization of our website. On the other hand, we use tracking measures to statistically record the use of our website and evaluate it for the purpose of optimizing our offer for you. These interests are to be regarded as legitimate within the meaning of the aforementioned provision.
The respective data processing purposes and data categories can be found in the corresponding tracking tools.
i) Google Analytics
For the purpose of demand-oriented design and continuous optimization of our pages, we use Google Analytics, a web analytics service of Google Inc. (https://www.google.de/intl/de/about/) (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter “Google”).
In this context, pseudonymized usage profiles are created and cookies are used (see section 4).
The information generated by the cookie about your use of this website such as:
is transmitted to a Google server in the USA and stored there.
The information is used to evaluate website usage, compile reports on website activities and provide other services related to website usage and internet usage for the purposes of market research and needs-based design of these internet pages.
This information may also be transferred to third parties if required by law or if third parties process this data on behalf of Google.
Under no circumstances will your IP address be merged with other Google data. IP addresses are anonymized so that assignment is not possible (IP masking).
You can prevent the installation of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent.
You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google by downloading and installing a browser add-on (https://tools.google.com/dlpage/gaoptout?hl=de).
As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent collection by Google Analytics by clicking this link. An opt-out cookie will be set to prevent the future collection of your data when visiting this website. The opt-out cookie only applies to this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you must set the opt-out cookie again.
Further information on data protection in connection with Google Analytics can be found in the Google Analytics Help Center (https://support.google.com/analytics).
ii) Google AdWords Conversion Tracking
To statistically record the use of our website and optimize it for you, we also use Google Conversion Tracking.
Google AdWords places a cookie (see section 4) on your computer if you have reached our website via a Google advertisement.
These cookies expire after 30 days and are not used for personal identification.
If the user visits certain pages of the AdWords customer’s website and the cookie has not yet expired, Google and the customer can recognize that the user clicked on the ad and was redirected to that page.
Each AdWords customer receives a different cookie. Cookies cannot therefore be tracked across the websites of AdWords customers.
The information collected using the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking.
AdWords customers receive the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that could personally identify users.
If you do not wish to participate in the tracking process, you can also refuse the setting of a cookie required for this purpose—for example, by adjusting your browser settings to generally deactivate the automatic setting of cookies.
You can also deactivate cookies for conversion tracking by setting your browser to block cookies from the domain “www.googleadservices.com”.
Google’s privacy policy for conversion tracking can be found here: services.google.com/sitestats/de.html
6. Social media plug-ins
We use social plug-ins from the social networks LinkedIn, Twitter, and Instagram on our website based on Article 6(1)(f) GDPR in order to increase awareness of our company.
The underlying advertising purpose is to be regarded as a legitimate interest within the meaning of the GDPR.
Responsibility for data protection-compliant operation must be ensured by their respective providers.
We integrate these plug-ins using the so-called two-click method in order to best protect visitors to our website.
7. Rights of data subjects
You have the right:
8. Right to object
If your personal data are processed on the basis of legitimate interests pursuant to Article 6(1)(f) GDPR, you have the right pursuant to Article 21 GDPR to object to the processing of your personal data, provided there are reasons arising from your particular situation.
If you wish to exercise your right to object, simply send an email to info@alpenrast.com
9. Data security
During your visit to our website, we use the widespread SSL procedure (Secure Socket Layer) in conjunction with the highest level of encryption supported by your browser.
As a rule, this is 256-bit encryption. If your browser does not support 256-bit encryption, we use 128-bit v3 technology instead.
You can recognize whether an individual page of our website is transmitted in encrypted form by the closed display of the key or lock symbol in the lower status bar of your browser.
We also use suitable technical and organizational security measures to protect your data against accidental or intentional manipulation, partial or complete loss, destruction, or unauthorized access by third parties.
Our security measures are continuously improved in line with technological developments.
10. Validity and amendment of this privacy policy
This privacy policy is currently valid.
Due to the further development of our website and offers or due to changed legal or official requirements, it may become necessary to amend this privacy policy.
The current privacy policy can be accessed and printed by you at any time on the website www.alpenrast.com.en abgerufen und ausgedruckt werden.